BMW billboard editorial photo. Image of asia, beauty 48313366


Checkmate BMW background by Vinny2010 on DeviantArt

Talk about letting things go….instead of taking this like real men, the folks at Audi decided to "strike back" after they literally got owned by the now famous " Checkmate" billboard put up by.


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Santa Monica BMW's Checkmate - Signal v. Noise Santa Monica BMW's Checkmate Jason Fried wrote this on Apr 15 2009 104 comments Brilliant move by a local BMW dealer in responding to a national Audi ad. Audi's 2009 A4 ad on the left side of the street says "Your move, BMW ."


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It all started with a billboard in Los Angeles, in which Audi challenged BMW with the picture of the A4 model and the daring message: "Your move, BMW." BMW then responded with a billboard that said "checkmate" right across the street. The internet loved it and showed all types of funny pictures for more responses.


BMW billboard editorial photo. Image of asia, beauty 48313366

In Santa Monica, California, rival brand Audi created a billboard with a picture of their new 2006 Audi A4 on it. The caption read, "Your move, BMW." The BMW dealership in the same area took out another billboard that included a picture of their new BMW M3 Coupe. The caption on the BMW board read "Checkmate."


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Juggernaut Advertising's creative work features the BMW M3 with the headline "Checkmate." and is positioned prominently within the same sightline to westbound traffic as the Audi ad.


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When Audi and BMW Went Head to Head in Billboard Battle | Audiworld Home > How-Tos > Slideshows When Audi and BMW Went Head to Head in Billboard Battle Audi and BMW marketing teams broke the fourth wall and started a whole conversation thread through their physical advertising efforts. By Verdad Gallardo - December 13, 2022 NEXT BACK


ITZY on 🔥 BILLBOARD 200 TOP 8🔥 in 2022 Itzy, Billboard, Checkmate

BMW | Checkmate. One strategically placed billboard, one single-word headline, and one low-budget film got the internet going crazy.. This went viral in 2009 and is still the first thing to pop up when Googling BMW Billboard and 10+ years later. it's still going on Instagram. Art Director and Photographer: Rob McQueen


Audi Dealer's Brilliant Billboard Warns Of R8 GT Sale

Now it seems Audi wasn't content to lick its wounds and took the game to another level, posting another billboard right next to "Checkmate" featuring its exotic R8 with the line, "Your pawn is.


Ambush marketing

After BMW erected its "Checkmate" billboard response, Audi upped its game again by launching yet another billboard ad with yet another witty chess-related quip. Ultimately, BMW won the day with its final, withering response: Oh, and to really twist the knife, BMW actually tethered the blimp to Audi's R8 billboard.


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Featuring their Formula 1 car, BMW paid for a branded blimp to be tethered to the Audi billboard with the intention of both ending the battle and claiming themselves the victors. The Conclusion


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checkmate. comments sorted by Best Top New Controversial Q&A Add a Comment. There's a bigger Audi billboard next to it, then another bigger BMW billboard, then I think a bigger Audi or Porsche one. This gets posted all the time on both subs just up to the one they want the biggest. Actually, found it.


BMW Checkmate • Ads of the World™ Part of The Clio Network

Agency: Juggernaut. This professional campaign titled 'Checkmate' was published in United States in April, 2009. It was created for the brand: BMW, by ad agency: Juggernaut. This Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 14 years ago.


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A Santa Monica BMW dealership responded by buying space on a nearby billboard. That ad, produced by Juggernaut Advertising of Santa Monica, featured a photo of the BMW M3 with the retort,.


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Thus BMW made its move and purchased a nearby billboard for a response that said "Checkmate" and featured the M3. Now Audi is prompting its fans on Facebook to suggest their own responses..


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IAB Billboard Adsolutions

Apr 17, 2009 It started simply. Audi puts a billboard on Santa Monica Blvd in Los Angeles, boasting the new A4 with a message, "Your move, BMW ." In response, Santa Monica BMW buys a.