Even Companies With Long Names Can Have Good Logos, Here Are 25 Excellent Examples
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Designer Creates Clever Text Logos to Visually Show the Meaning of Common Words Typographic
Too much text can make a logo look busy or unprofessional, too little and your brand could fall short. Long corporate logos can quickly look outdated and overwhelming if we're not careful. The key is to find a happy medium that represents your company well.
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46% of the top brands today have a text logo to stand as the symbol of their company. Some might say that it's a fad or a passing trend, but it's more than that. Old brands such as Coca-Cola have kept their type-based brand mark since 1887. This seemingly simple design concept has the potential to help brands establish a solid foundation.
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If you have a long single-word name, opt for a rectangular layout for your logo's text, to avoid losing any meaning by breaking up your name. Typography Your choice of typography can make or break your logo, so take extra care in deciding what you want your wordmark to look like.
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26 min read by Stephen Peate Logos with long names aren't as common today as they were a couple of decades ago. As the branding world has evolved, most companies have opted for shorter, snappier naming solutions for their brand marks. But that doesn't mean long text logos have disappeared entirely.
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Angular & serious text logos—. ZEBCO designed by ulahts. Marron designed by undrthespellofmars. SILVER 银针 designed by Dave Roach. Elements Concrete designed by nnorth. Another way to approach a wordmark is to impart a serious connotation to your business name through use of angular design. The seriousness of angular design comes from the.
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Even Companies With Long Names Can Have Good Logos, Here Are 25 Excellent Examples
1. Splitting the name into two or three lines 2. Using different colors for different words 3. Using a condensed typeface 4. Placing the logo symbol between the words Some companies also use two versions of the same logo - a horizontal logo for wide landscape spaces, and a vertical logo for narrow portrait spaces.
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The one shape you'll want to avoid with a long company name is a circle. Because it limits the amount of horizontal space you have in a logo, using long horizontal text in a round shape is a surefire way to make your text too small (see example on left!). A rectangle or underline is a safer bet, as you'll still get the benefit of horizontal.
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