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23/ You'll Fuel Up With Pinpoint Accuracy. 'There is an emphasis on using personal data to adopt a proactive, rather than reactive, approach to health,' says Burton. Tracking blood glucose.


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Published 30 November 2021. Major sport events in the UK could deliver up to £4billion of soft power, trade and investment benefits in the next decade, according to a new report commissioned by UK Sport and the City of London Corporation. Commissioned in 2020, the findings of UK Sport and the City of London Corporation's report on the impact.


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The five key trends are: The Quantified Self - The use of technology to collect, analyse and interpret data about movement and performance. Game on - The incorporation of playfulness into mainstream products, services and retail contexts. Healthy hedonism - The increasing expectation that healthy behaviours should be fun.


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According to a report by the trend analyst Lefty, alliances between sports and fashion have generated $78.5m (£64.7m) in earned media value (EMV) - the metric that measures the earnings a brand.


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January 3, 2024. In 2023, the 120 million+ athletes on Strava dug deep, got motivated, and hit the trails, tarmac, gym, lanes and slopes in record numbers. Taken together, their activity data illustrates the trends that shaped the world of exercise and exploration - and teases what we might expect in 2024. Strava conducted a global survey of.


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Rugby union, golf, football and tennis are among the most popular sports of the general population in the UK. Two million people in England alone play football at least twice a month.Overall.


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Sport news, results, fixtures, blogs and comments on UK and world sport from the Guardian, the world's leading liberal voice


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A scouting report of five major industry trends The growth and transformation of the sports industry is forcing organizations to take a more sophisticated approach—one that makes the industry more attractive for investors, more immersive for fans, and more supportive of athletes.


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Measuring the nation's activity levels. We run two surveys: Active Lives Adult, which is published twice a year and replaced our Active People Survey, and the world-leading Active Lives Children and Young People, which is published annually. Both give a unique and comprehensive view of how people are getting active.


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The SMS team explores the trends they expect to see over the next 12 months. Game, mindset and match - sport and mental health. Throughout 2021, the myriad benefits of sport for mental health will become more and more crystallised, and as this happens, we expect sport and exercise to be seen more and more as a necessity rather than a hobby.


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Sports Trends to Watch in 2023 1/16/2023 The professional sports industry will see the continuation and evolution of opposing forces following a year in which disruption, a sometimes-overused term is finally living up to its billing.


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Published by Statista Research Department , Nov 10, 2023. In 2023, around 63.5 percent of the UK population aged over 16 regularly participated in sport, representing a slight increase on the.


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Balancing act Nowadays, a popular trend in health and wellness is, the increased focus on high-intensity interval trainings (HIIT). These trainings consist of working, resting and working again at an 80-95% heart rate. This is said to improve heart health, increase fat loss and strengthen the body.